[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"staff:ergashxojayeva-shahnoza-jasurovna":96,"menu":178,"staff-pubs:ergashxojayeva-shahnoza-jasurovna":326,"staff-courses:ergashxojayeva-shahnoza-jasurovna":370,"staff-projects:ergashxojayeva-shahnoza-jasurovna":416},{"tagline":4,"address":5,"phone":6,"email":7,"work_hours":8,"reception_hours":9,"map_embed":10,"hotline":11,"social":12,"slides":17,"stats":28,"quick_links":54,"untranslated":91},"Bozor, iste’molchi va brend haqidagi bilimlarni 50 yildan ortiq vaqt davomida yetkazib kelayotgan kafedra.","100066, Toshkent sh., Islom Karimov ko‘chasi, 49, 7-o‘quv binosi, 312-xona","+998 71 239 28 78","marketing@tsue.uz","Dush–Juma 9:00–18:00","Dushanba – Shanba, 14:00 – 17:00","https:\u002F\u002Fyandex.uz\u002Fmap-widget\u002Fv1\u002F?ll=69.250008%2C41.310787&z=17&pt=69.250008,41.310787","+998 71 239 14 70",{"telegram":13,"facebook":14,"instagram":15,"youtube":16},"https:\u002F\u002Ft.me\u002Ftsueuzofficial","https:\u002F\u002Ffacebook.com\u002Ftsue.uz","https:\u002F\u002Finstagram.com\u002Ftsue.uz","https:\u002F\u002Fyoutube.com\u002F@tsue",[18],{"id":19,"badge":20,"title":21,"text":22,"image":23,"order":19,"untranslated":24},1,"Toshkent davlat iqtisodiyot universiteti","Marketing kafedrasi","Kafedramiz zamonaviy marketing bilimlari, raqamli kompetensiyalar va tadbirkorlik tafakkuriga ega mutaxassislarni tayyorlaydi.","https:\u002F\u002Fkafedra-demo.tsue.uz\u002Fmedia\u002Fmarketing\u002Fhero\u002F2026\u002F09\u002Fcampus-hero-4958c950.jpg",[25,26,27],"badge","text","title",[29,36,42,48],{"id":19,"icon":30,"value":31,"label":32,"order":19,"untranslated":33},"users","20","Xodimlar",[34,35],"label","value",{"id":37,"icon":38,"value":39,"label":40,"order":37,"untranslated":41},2,"graduation-cap","13","Fan doktori \u002F PhD",[34,35],{"id":43,"icon":44,"value":45,"label":46,"order":43,"untranslated":47},3,"book-open","17","Fanlar",[34,35],{"id":49,"icon":50,"value":51,"label":52,"order":49,"untranslated":53},4,"file-text","12","Nashrlar (5 yil)",[34,35],[55,61,67,72,77,84],{"id":19,"icon":38,"title":56,"subtitle":57,"url":58,"order":19,"untranslated":59},"HEMIS talaba kabineti","HEMIS","https:\u002F\u002Fstudent.tsue.uz",[60,27],"subtitle",{"id":37,"icon":62,"title":63,"subtitle":64,"url":65,"order":37,"untranslated":66},"calendar","Dars jadvali","tsue.uz","https:\u002F\u002Ftsue.uz\u002Ftimetable",[60,27],{"id":43,"icon":44,"title":68,"subtitle":69,"url":70,"order":43,"untranslated":71},"Sillabuslar","PDF · Moodle","\u002Feducation\u002Fcourses",[60,27],{"id":49,"icon":50,"title":73,"subtitle":74,"url":75,"order":49,"untranslated":76},"BMI mavzulari","2026\u002F27","\u002Feducation\u002Fthesis",[60,27],{"id":78,"icon":79,"title":80,"subtitle":81,"url":82,"order":78,"untranslated":83},5,"flask","Nashrlar","Scopus · WoS · OAK","\u002Fresearch\u002Fpublications",[60,27],{"id":85,"icon":86,"title":87,"subtitle":88,"url":89,"order":85,"untranslated":90},6,"mail","Murojaat","Onlayn forma","\u002Fcontacts",[60,27],[92,93,94,95],"address","reception_hours","tagline","work_hours",{"id":19,"slug":97,"full_name":98,"category":99,"category_display":100,"position":101,"degree":102,"photo":103,"email":104,"phone":6,"room":105,"reception_hours":106,"interests":107,"is_leader":112,"publication_count":43,"order":19,"bio":113,"languages":114,"orcid":118,"scholar_url":119,"scopus_url":119,"h_index":120,"education":123,"experience":137,"training":151,"awards":163,"untranslated":170},"ergashxojayeva-shahnoza-jasurovna","Ergashxo‘jayeva Shahnoza Jasurovna","head","Management","Kafedra mudiri","Iqtisodiyot fanlari doktori, professor","https:\u002F\u002Fkafedra-demo.tsue.uz\u002Fmedia\u002Fmarketing\u002Fstaff\u002F2026\u002F09\u002Ft2-4f0041b2.jpg","sh.ergashxodjaeva@tsue.uz","7-bino, 312","Dush–Shan 14:00–17:00",[108,109,110,111],"Strategik marketing","Brending","Iste’molchi xulq-atvori","Milliy brend",true,"\u003Cp>Ergashxo‘jayeva Shahnoza Jasurovna — kafedraning kafedra mudirii. Iqtisodiyot fanlari doktori, professor.\u003C\u002Fp>",[115,116,117],"O‘zbek","Rus","Ingliz (B2)","0000-0002-1234-5678","",{"scopus":49,"scholar":121,"updated":122},11,"2026-08",[124,129,133],{"id":19,"kind":125,"years":126,"text":127,"order":19,"untranslated":128},"education","1989–1994","Toshkent davlat iqtisodiyot universiteti, Marketing (bakalavr)",[26],{"id":37,"kind":125,"years":130,"text":131,"order":37,"untranslated":132},"1998","i.f.n. — «Iste’mol bozorida marketing strategiyalari»",[26],{"id":43,"kind":125,"years":134,"text":135,"order":43,"untranslated":136},"2010","i.f.d. — «Milliy brendlarni shakllantirish mexanizmlari»",[26],[138,143,147],{"id":49,"kind":139,"years":140,"text":141,"order":19,"untranslated":142},"experience","1994–2001","TDIU, assistent, katta o‘qituvchi",[26],{"id":78,"kind":139,"years":144,"text":145,"order":37,"untranslated":146},"2001–2005","TDIU, dotsent",[26],{"id":85,"kind":139,"years":148,"text":149,"order":43,"untranslated":150},"2005 – hozir","TDIU, Marketing kafedrasi mudiri, professor",[26],[152,158],{"id":153,"kind":154,"years":155,"text":156,"order":19,"untranslated":157},7,"training","2025","Harvard Business School Online — Digital Marketing Strategy",[26],{"id":159,"kind":154,"years":160,"text":161,"order":37,"untranslated":162},8,"2024","Universität Wien — stajirovka, 2 hafta",[26],[164],{"id":165,"kind":166,"years":167,"text":168,"order":19,"untranslated":169},9,"award","2022","«O‘zbekiston Respublikasida xizmat ko‘rsatgan yoshlar murabbiysi»",[26],[171,172,173,174,175,176,93,177],"bio","degree","full_name","interests","languages","position","room",{"count":153,"next":179,"previous":179,"results":180},null,[181,210,214,236,268,294,322],{"id":19,"title":182,"icon":183,"url":119,"open_in_new_tab":184,"order":19,"is_system":112,"children":185},"About","landmark",false,[186,191,196,201,206],{"id":37,"title":187,"icon":188,"url":189,"open_in_new_tab":184,"order":19,"is_system":112,"children":190},"History","history","\u002Fabout\u002Fhistory",[],{"id":43,"title":192,"icon":193,"url":194,"open_in_new_tab":184,"order":37,"is_system":112,"children":195},"Mission","target","\u002Fabout\u002Fmission",[],{"id":49,"title":197,"icon":198,"url":199,"open_in_new_tab":184,"order":43,"is_system":112,"children":200},"Facilities","building-2","\u002Fabout\u002Ffacilities",[],{"id":78,"title":202,"icon":203,"url":204,"open_in_new_tab":184,"order":49,"is_system":112,"children":205},"Achievements","trophy","\u002Fabout\u002Fachievements",[],{"id":85,"title":207,"icon":50,"url":208,"open_in_new_tab":184,"order":78,"is_system":112,"children":209},"Documents","\u002Fdocuments",[],{"id":153,"title":211,"icon":30,"url":212,"open_in_new_tab":184,"order":37,"is_system":112,"children":213},"People","\u002Fstaff",[],{"id":159,"title":215,"icon":38,"url":119,"open_in_new_tab":184,"order":43,"is_system":112,"children":216},"Education",[217,222,226,230],{"id":165,"title":218,"icon":219,"url":220,"open_in_new_tab":184,"order":19,"is_system":112,"children":221},"Programmes","school","\u002Feducation\u002Fprograms",[],{"id":223,"title":224,"icon":44,"url":70,"open_in_new_tab":184,"order":37,"is_system":112,"children":225},10,"Course catalogue",[],{"id":121,"title":227,"icon":228,"url":75,"open_in_new_tab":184,"order":43,"is_system":112,"children":229},"Thesis topics","file-badge",[],{"id":231,"title":232,"icon":233,"url":234,"open_in_new_tab":184,"order":49,"is_system":112,"children":235},12,"Open lessons","door-open","\u002Feducation\u002Fopen-lessons",[],{"id":237,"title":238,"icon":239,"url":119,"open_in_new_tab":184,"order":49,"is_system":112,"children":240},13,"Research","flask-conical",[241,247,253,257,263],{"id":242,"title":243,"icon":244,"url":245,"open_in_new_tab":184,"order":19,"is_system":112,"children":246},14,"Research areas","compass","\u002Fresearch\u002Fdirections",[],{"id":248,"title":249,"icon":250,"url":251,"open_in_new_tab":184,"order":37,"is_system":112,"children":252},15,"Projects and grants","folder-kanban","\u002Fresearch\u002Fprojects",[],{"id":254,"title":255,"icon":50,"url":82,"open_in_new_tab":184,"order":43,"is_system":112,"children":256},16,"Publications",[],{"id":258,"title":259,"icon":260,"url":261,"open_in_new_tab":184,"order":49,"is_system":112,"children":262},17,"Research seminar","presentation","\u002Fresearch\u002Fseminar",[],{"id":264,"title":265,"icon":38,"url":266,"open_in_new_tab":184,"order":78,"is_system":112,"children":267},18,"Doctoral studies","\u002Fresearch\u002Fdoctoral",[],{"id":269,"title":270,"icon":271,"url":119,"open_in_new_tab":184,"order":78,"is_system":112,"children":272},19,"News","newspaper",[273,277,283,288],{"id":274,"title":270,"icon":271,"url":275,"open_in_new_tab":184,"order":19,"is_system":112,"children":276},20,"\u002Fnews",[],{"id":278,"title":279,"icon":280,"url":281,"open_in_new_tab":184,"order":37,"is_system":112,"children":282},21,"Announcements","megaphone","\u002Fannouncements",[],{"id":284,"title":285,"icon":62,"url":286,"open_in_new_tab":184,"order":43,"is_system":112,"children":287},22,"Events","\u002Fevents",[],{"id":289,"title":290,"icon":291,"url":292,"open_in_new_tab":184,"order":49,"is_system":112,"children":293},23,"Gallery","images","\u002Fgallery",[],{"id":295,"title":296,"icon":297,"url":119,"open_in_new_tab":184,"order":85,"is_system":112,"children":298},24,"Students","backpack",[299,305,310,316],{"id":300,"title":301,"icon":302,"url":303,"open_in_new_tab":184,"order":19,"is_system":112,"children":304},25,"FAQ","help-circle","\u002Fstudents\u002Ffaq",[],{"id":306,"title":307,"icon":203,"url":308,"open_in_new_tab":184,"order":37,"is_system":112,"children":309},26,"Talented students","\u002Fstudents\u002Ftalented",[],{"id":311,"title":312,"icon":313,"url":314,"open_in_new_tab":184,"order":43,"is_system":112,"children":315},27,"Alumni","user-check","\u002Fstudents\u002Falumni",[],{"id":317,"title":318,"icon":319,"url":320,"open_in_new_tab":184,"order":49,"is_system":112,"children":321},28,"Partners","handshake","\u002Fpartners",[],{"id":323,"title":324,"icon":86,"url":89,"open_in_new_tab":184,"order":153,"is_system":112,"children":325},29,"Contacts",[],{"count":43,"next":179,"previous":179,"results":327},[328,346,361],{"id":19,"type":329,"type_display":330,"title":331,"year":332,"source":333,"quartile":334,"doi":335,"url":336,"file":179,"authors":337,"external_authors":119,"order":19,"untranslated":344},"scopus","Scopus","Digital marketing adoption and SME performance in emerging economies: evidence from Uzbekistan",2025,"Journal of Business Research, Vol. 178","Q1","10.1016\u002Fj.jbusres.2025.114","https:\u002F\u002Fwww.sciencedirect.com\u002Fjournal\u002Fjournal-of-business-research",[338,339],{"id":19,"slug":97,"full_name":98,"position":101,"photo":103},{"id":49,"slug":340,"full_name":341,"position":342,"photo":343},"ostonaqulova-gulsaraxon-muhammadyoqub-qizi","Ostonaqulova Gulsaraxon Muhammadyoqub qizi","Dotsent","https:\u002F\u002Fkafedra-demo.tsue.uz\u002Fmedia\u002Fmarketing\u002Fstaff\u002F2026\u002F09\u002Ft2-25fcdcf6.jpg",[345,27],"source",{"id":37,"type":329,"type_display":330,"title":347,"year":348,"source":349,"quartile":350,"doi":351,"url":352,"file":179,"authors":353,"external_authors":119,"order":37,"untranslated":360},"National brand equity measurement: a multi-stakeholder approach",2024,"Journal of Brand Management, 31(4)","Q2","10.1057\u002Fs41262-024-0031","https:\u002F\u002Flink.springer.com\u002Fjournal\u002F41262",[354,355],{"id":19,"slug":97,"full_name":98,"position":101,"photo":103},{"id":121,"slug":356,"full_name":357,"position":358,"photo":359},"abdiyeva-dilnavoz-akromovna","Abdiyeva Dilnavoz Akromovna","Katta o‘qituvchi","https:\u002F\u002Fkafedra-demo.tsue.uz\u002Fmedia\u002Fmarketing\u002Fstaff\u002F2026\u002F09\u002Ft2-f9ada296.jpg",[345,27],{"id":78,"type":362,"type_display":363,"title":364,"year":365,"source":366,"quartile":119,"doi":119,"url":119,"file":179,"authors":367,"external_authors":119,"order":78,"untranslated":369},"textbook","Textbook \u002F manual","Strategik marketing (darslik)",2023,"Toshkent: TDIU, 386 b. OTM grifi",[368],{"id":19,"slug":97,"full_name":98,"position":101,"photo":103},[345,27],{"count":43,"next":179,"previous":179,"results":371},[372,391,408],{"id":248,"slug":373,"code":374,"name":375,"level":376,"credits":78,"semester":19,"annotation":377,"syllabus":179,"lms_url":119,"teachers":378,"programs":385,"order":248,"untranslated":388},"ilmiy-tadqiqot-metodologiyasi","MRK503","Ilmiy tadqiqot metodologiyasi","master","Tadqiqot dizayni, sifat va miqdor metodlari, ilmiy maqola tayyorlash va nashr etish.",[379,380],{"id":19,"slug":97,"full_name":98,"position":101,"photo":103},{"id":37,"slug":381,"full_name":382,"position":383,"photo":384},"ziyayeva-muxtasar-mansurjonovna","Ziyayeva Muxtasar Mansurjonovna","Professor","https:\u002F\u002Fkafedra-demo.tsue.uz\u002Fmedia\u002Fmarketing\u002Fstaff\u002F2026\u002F09\u002Ft2-1d37248f.jpg",[386,387],"70412501","70412601",[389,390],"annotation","name",{"id":49,"slug":392,"code":393,"name":109,"level":394,"credits":78,"semester":78,"annotation":395,"syllabus":179,"lms_url":119,"teachers":396,"programs":404,"order":49,"untranslated":407},"brending","MRK301","bachelor","Brend identifikatsiyasi, pozitsiyalash, brend arxitekturasi, brend qiymatini baholash.",[397,398,399],{"id":19,"slug":97,"full_name":98,"position":101,"photo":103},{"id":121,"slug":356,"full_name":357,"position":358,"photo":359},{"id":264,"slug":400,"full_name":401,"position":402,"photo":403},"boboyorova-maftuna-haqqul-qizi","Boboyorova Maftuna Haqqul qizi","Assistent","https:\u002F\u002Fkafedra-demo.tsue.uz\u002Fmedia\u002Fmarketing\u002Fstaff\u002F2026\u002F09\u002Ft2-25301ec5.jpg",[405,406],"60412500","60412500-R",[389,390],{"id":159,"slug":409,"code":410,"name":108,"level":394,"credits":85,"semester":153,"annotation":411,"syllabus":179,"lms_url":119,"teachers":412,"programs":414,"order":159,"untranslated":415},"strategik-marketing","MRK402","Marketing strategiyasini ishlab chiqish, portfel tahlili, raqobat strategiyalari, KPI.",[413],{"id":19,"slug":97,"full_name":98,"position":101,"photo":103},[405],[389,390],{"count":37,"next":179,"previous":179,"results":417},[418,439],{"id":19,"slug":419,"title":420,"kind":421,"funder":422,"number":423,"period":424,"budget":425,"status":426,"status_display":427,"lead":428,"team":429,"order":19,"untranslated":435},"ozbekiston-chakana-savdosida-raqamli-marketing-vositalarining-samaradorligini-b","O‘zbekiston chakana savdosida raqamli marketing vositalarining samaradorligini baholash modeli","Amaliy","Innovatsion rivojlanish agentligi","AL-5824012","2025–2027","480 mln so‘m","active","In progress",{"id":19,"slug":97,"full_name":98,"position":101,"photo":103},[430,431],{"id":49,"slug":340,"full_name":341,"position":342,"photo":343},{"id":223,"slug":432,"full_name":433,"position":358,"photo":434},"jalilov-jamshid-ganijonovich","Jalilov Jamshid G‘anijonovich","https:\u002F\u002Fkafedra-demo.tsue.uz\u002Fmedia\u002Fmarketing\u002Fstaff\u002F2026\u002F09\u002Ft3-443ec4ff.jpg",[436,437,438,27],"budget","funder","kind",{"id":43,"slug":440,"title":441,"kind":442,"funder":443,"number":444,"period":445,"budget":446,"status":426,"status_display":427,"lead":447,"team":451,"order":43,"untranslated":454},"erasmus-cbhe-marketing-talimini-raqamlashtirish-digimark","Erasmus+ CBHE: Marketing ta’limini raqamlashtirish (DigiMark)","Xalqaro","Yevropa Ittifoqi","101128754","2023–2026","€ 180 000",{"id":85,"slug":448,"full_name":449,"position":342,"photo":450},"yusupov-mahamadamin-abdusamidovich","Yusupov Mahamadamin Abdusamidovich","https:\u002F\u002Fkafedra-demo.tsue.uz\u002Fmedia\u002Fmarketing\u002Fstaff\u002F2026\u002F09\u002Ft4-173660f6.jpg",[452,453],{"id":19,"slug":97,"full_name":98,"position":101,"photo":103},{"id":223,"slug":432,"full_name":433,"position":358,"photo":434},[436,437,438,27]]