Raqamli marketing va sun’iy intellekt (original language)
Raqamli kanallar samaradorligi, marketing avtomatizatsiyasi, AI asosida iste’molchi tahlili. (original language)
Lead: Ostonaqulova G.M.q.
#raqamli marketing#AI#analitika
Research
Research areas
Our scholars publishing in internationally recognised journals.
Milliy brendlar va eksport marketingi (original language)
O‘zbekiston brendlarini xalqaro bozorlarda pozitsiyalash, «Made in Uzbekistan» imidji. (original language)
Lead: Ergashxo‘jayeva S.J.
#brending#eksport#milliy brend
Iste’molchi xulq-atvori va neyromarketing (original language)
Xarid qarorlarining psixologik omillari, eksperimental tadqiqotlar. (original language)
Lead: Abduxalilova L.T.
#neyromarketing#eye-tracking
Xizmatlar va turizm marketingi (original language)
Turizm destinatsiyalari marketingi, xizmat sifati, mijozlar tajribasi. (original language)
Lead: Ziyayeva M.M.
#turizm#xizmat sifati