Conference2026
Content marketing metrics for higher education institutions (original language)
Jalilov J.G., Fayzullayev S.S.o. · TSUE Int. Scientific Conference, Tashkent
Research
Publications
12
Publications
4
Scopus / WoS
3
Q1
2
Books / textbooks
12 publications · 1–10
ScopusQ12025
Digital marketing adoption and SME performance in emerging economies: evidence from Uzbekistan (original language)
Ergashxo‘jayeva S.J., Ostonaqulova G.M.q. · Journal of Business Research, Vol. 178
HAC journal2025
Turizm xizmatlari bozorida raqamli marketing vositalaridan foydalanish samaradorligi (original language)
Ziyayeva M.M., Usmonova D.M.q. · Iqtisodiyot va ta’lim, №2
ScopusQ12025
Influencer credibility and purchase intention among Gen Z consumers in Central Asia (original language)
Ostonaqulova G.M.q., Jalilov J.G. · Journal of Retailing and Consumer Services, 84
Conference2025
Export marketing strategies of Uzbek textile companies (original language)
Yusupov M.A. · Proc. of the 12th Int. Conf. on Emerging Markets, Almaty
HAC journal2025
Neyromarketing usullarining iste’molchi qarorlariga ta’siri (original language)
Abduxalilova L.T. · Marketing va menejment, №1
ScopusQ22024
National brand equity measurement: a multi-stakeholder approach (original language)
Ergashxo‘jayeva S.J., Abdiyeva D.A. · Journal of Brand Management, 31(4)
Web of ScienceQ12024
Service quality and tourist loyalty in Silk Road destinations (original language)
Ziyayeva M.M. · Tourism Management Perspectives, 50
HAC journal2024
Tovar-xomashyo birjalarida marketing faoliyatini takomillashtirish (original language)
Samadov A.N. · Biznes-Ekspert, №5
Patent / certificate2024
«MarketPulse» — marketing kommunikatsiyalari samaradorligini baholash dasturi (original language)
Usmonova D.M.q. · O‘zR Adliya vazirligi, DGU 2024 0512